Once the need for a permission-based email marketing program has been identified and established, you must then understand the legal complexities, decide whether to buy or build your email system, establish internal processes, and be able to design, develop and launch effective email campaigns. In fact, only a handful of marketing channels have emerged successfully-and few are as effective as high-impact permission-based email marketing.
Over the past ten years, countless marketing tactics and tools have rocketed on to the scene, only to fade away just as fast.
